The Boomer’s Ultimate Guide To Social Media Marketing
Available March 2016
Marketing/Small Business
978-1-938548-48-2 (Paperback)
$19.95 – 240 Pages – 6 x 9
$9.99 (eBook)
Introdution: Plan Your Trip
Appendix A: Setting Up Accounts
Appendix B: Additional Resources
Part One: Discover Social Media
1. Highlights: Why Use Social Media
2. Best Of: How Smart Businesses Are Succeeding
3. Before You Leave: Navigating The Digital Highway
4. Itineraries: The Most Important Social Media Destinations
Part Two: Survival Guide
5. Language
6. Etiquette
7. Transport
8. Frequency & Metrics
9. How to Use This Book
10. Conclusion
Are you a Baby Boomer business professional struggling to make sense of the new digital era? This book is a travel guide designed to teach you how to build a successful social media marketing strategy. You’ll learn to use social media to get in front of ideal prospects, to increase customer retention and loyalty, and to grow your business. Everything you need to know is here, organized strategically so you end up with a personalized M.A.P. (Marketing Action Plan) to follow.
Like a travel guide, the book gives you a good overview of the social media destination, important insider tips to make your stay more enjoyable, land suggested itineraries to make travel easier as you become acclimated to the new environment. Finally, the book included step-by-step instructions on how to set up accounts, profiles, pages, images, and other information relevant to each destination when you’re ready to begin your journey.